What it takes to be a successful product manager
What are the skills
required to be a successful product manager
1.
Immense
empathy for the user: You have to be obsessed with the way the your user is
using your product and constantly thinking of how you can solve his problem and
delight him.
2.
Prioritize,
prioritize ,prioritize- The product is like a baby and you know you can
improve it in so many fronts. But you know you can do only so much in the
limited cost and time. Prioritisation and sticking by it will what will make or
break a product and its team
3.
Juggling
expectations – Your customer, your sales people, the CEO all will have
different expectations with your product. Being the voice of your product and managing the expectations of stakeholders through communication will help you keep control of your product.
4.
You have
to love your own product and be its user – This product will occupy most
part of your life so you have to love what you are making and understand its value. You are the tester,
the storyteller, the user of your product hence you have to love it. To become a product manager of something you dont use is like having a pricky cactus poking your body.
5.
Knowing
how to build it – This skill is not a necessity but a good to have. But
knowing what goes into building a chair will help you know how to improvise it, which wood to use, what age the wood is . Similarly software product manager should know which other technology can be used to make it better - faster, scalable.
6.
Analytics
know how – So you changed a feature and it brought down the app usage and
you changed another and it brought the usage higher. You should be able to analyse
the changes , conduct A/B tests and make a decision on the basis of that
7.
Celebrate
small success – You are in the driver seat of a large team. You should be
able to constantly motivate , drive and push the team towards the goal by
communicating
8.
Be the
Listener – Chances are the software engineer on your team or the designer
or the QA person has already ideas on how to improve the product and where it
will break . You have to make yourself a leader which is open to ideas and
constantly host open forums where people can comment or raise concerns
9.
You
are an Artist and a Mathematician – You are the painter who has the final
output in his head something that initially no one can see, you paint its
picture to those around you and communicate it using user stories, flow
diagrams and whatever else it takes to keep everyone on the same page. When the
painting is painted you turn into the mathematician who observes the user
closely to see his interaction with the product and make the bets on the other
improvements you need to launch.
10.
Project manage – Although there is a
project manager always on your team it is extremely important for you to be
onboard the timelines of the project because chances are you have to be
answerable to the board for them.
11. Know how to work with the designer - If software engineers are the brain , the designer is the heart of the product. Chances are if you come from a engineering background it may become hard for you to work with designers but realising the difference in thinking that designers have and taking their input can take your product from average to excellent.
12. Be in a timecapsule - You have to be in the timecapsule. The product manager is present in three times. The past always measuring the success of the product he released, the present ensuring the product is on track for release and future always strategizing and thinking what to busld
12. Be in a timecapsule - You have to be in the timecapsule. The product manager is present in three times. The past always measuring the success of the product he released, the present ensuring the product is on track for release and future always strategizing and thinking what to busld
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